Top of the Rock Reimagined — Top of the Rock
Top of the Rock Reimagined, a multiyear reinvention of Rockefeller Center's observation-deck visitor experience in New York City including a new projection-mapped Welcome Gallery and the Beam and Skylift attractions, was completed in October 2024 by THG Creative for owner-operator Tishman Speyer.
| Venue | Top of the Rock |
|---|---|
| Project type | Major Renovation |
| Status | Completed |
| Year completed | 2024 |
| Technologies | projection mapping, media server show control |
Credits
| Firm | Role | Note |
|---|---|---|
| THG Creative | Exhibit Design | |
| mda | Architecture | |
| TAIT | Fabrication | |
| cimolai | Fabrication | Structural steel fabrication |
| Electrosonic | AV Integration | |
| Eos Lightmedia | Lighting Design | |
| disguise | AV Integration | Media server/show control technology platform for the elevator media experience, credited as "Disguise (elevator)" in SEGD's collaborator list; disguise's own case-study writeup of this project likewise describes disguise as the technology partnered in via Electrosonic, not as the content/creative author (THG Creative held that role). This is base disguise platform/technology supply, not a Disguise Creative Services production credit (researched 2026-07-18; Creative Services does not meet the 3-project inclusion bar for North American built physical spaces — see research notes). . |
| hunt-design | Environmental Graphics & Wayfinding | |
| Adirondack Studios | Fabrication | |
| visual-terrain | Lighting Design | Second lighting-design firm alongside Eos Lightmedia |