The Experiential Design Index

TAIT

Also known as: TAIT Towers, Thinkwell, Thinkwell Group

Active

Continuously active global staging, show-technology, and experiential media integrator; live company blog and careers site as of this check; recent fixed-installation work includes CineSational: A Symphonic Spectacular at Universal Studios Florida (opened June 2024) and Top of the Rock Reimagined at Rockefeller Center (opened October 2024). (verified 2026-07-18)

TAIT is a Lititz, Pennsylvania-based staging, show-technology, and experiential media integrator founded in 1978, providing exhibit design, media design and software, AV integration, and fabrication for museums, attractions, and other fixed-installation experiential projects in addition to its large-scale touring and live-event production business (out of scope for this index). TAIT acquired Thinkwell Group, a themed entertainment and museum exhibit design studio, whose museum and attraction credits now appear as TAIT's own ("produced by Thinkwell, now tait" on TAIT's project pages).

HeadquartersLititz, PA
Other officesBoulder, CO; Los Angeles, CA; Oakland, CA; Las Vegas, NV; New York, NY; Nashville, TN; Orlando, FL
Founded1978
RolesExhibit Design, AV Integration, Fabrication
Websitehttps://www.taittowers.com

Projects (20)

ProjectVenueRoleYear
The Perpetual Story Machine Milken Center for Advancing the American Dream Fabrication 2025
Bristol Myers Squibb Kinetic Chandelier Bristol Myers Squibb Cambridge Crossing Fabrication 2024
Top of the Rock Reimagined Top of the Rock Fabrication 2024
Become a Superstar WWE Experience Technical Consulting / Owner's Representation 2024
U.S. Marshals Museum U.S. Marshals Museum Media Design & Software, AV Integration 2023
WildWoods: AGLOW Fernbank Museum of Natural History Exhibit Design, Media Design & Software 2022
JUMP by Limitless Flight JUMP by Limitless Flight Media Design & Software, Fabrication 2022
Currents: Niagara's Power Transformed Niagara Parks Power Station Media Design & Software 2021
Google BrandLab New York Google BrandLab New York Technical Consulting / Owner's Representation 2019
Lionsgate Entertainment World Core Attractions Lionsgate Entertainment World (Novotown) Fabrication 2019
Kinetic Center-Hung Scoreboard Wells Fargo Center Fabrication, AV Integration 2019
The Grove, Google Experience Center The Grove, Google Experience Center Exhibit Design, Media Design & Software 2018
Living Connections Jacques-Cartier Bridge AV Integration 2017
Longwood Gardens Fountain Show Control System Longwood Gardens Media Design & Software 2017
Richard Nixon Presidential Library and Museum Exhibition Richard Nixon Presidential Library and Museum Exhibit Design, Media Design & Software 2016
Stage 48: Script to Screen Warner Bros. Studio Tour Hollywood Exhibit Design, Media Design & Software 2016
Worlds of Puppetry Museum Center for Puppetry Arts Exhibit Design 2015
Kinetic Chandelier OMNIA Nightclub Fabrication 2015
The Making of Harry Potter Core Attractions Warner Bros. Studio Tour London — The Making of Harry Potter Fabrication 2012
NatureQuest Fernbank Museum of Natural History Exhibit Design 2011

Sources