The Experiential Design Index

THG Creative

Also known as: The Hettema Group, THG, Themespace

Active

Priddy Family Foundation Freedom Theater at The National WWII Museum opened late 2023 and won a Thea Award for Outstanding Achievement (31st Annual, announced November 2024); active project gallery maintained on thgcreative.com as of this check. (verified 2026-07-18)

THG Creative is a Pasadena, California-based experience design studio founded by Phil Hettema in 2002 as The Hettema Group, creating attractions, exhibits, and immersive theatrical experiences for museums, theme parks, and observation venues. It took its current name after a 2022 merger with Pasadena-based themed-entertainment design firm Themespace.

HeadquartersPasadena, CA
Founded2002
RolesExhibit Design
Websitehttps://thgcreative.com

Projects (7)

ProjectVenueRoleYear
Temple Square Visitors' Center Temple Square Visitors' Center Exhibit Design 2026
Top of the Rock Reimagined Top of the Rock Exhibit Design 2024
The Priddy Family Foundation Freedom Theater The National WWII Museum Exhibit Design, Media Design & Software 2023
City Pulse Orientation Experience One World Observatory Exhibit Design 2015
One World Observatory One World Observatory Exhibit Design 2015
High Roller High Roller, The LINQ Architecture 2014
Beyond All Boundaries The National WWII Museum Exhibit Design 2009

Sources