The Experiential Design Index

The Institute Presents: Neurosociety — The Institute Presents (350 El Camino Real)

The Institute Presents: Neurosociety, a 60-minute immersive theatrical experience of neuroscience-inspired activities created by David Byrne and Mala Gaonkar, opened at 350 El Camino Real in Menlo Park, California on October 27, 2016; interactive systems and device interfaces designed by Unified Field.

VenueThe Institute Presents (350 El Camino Real)
Project typeInstallation
StatusCompleted
Year completed2016
Technologiescustom interactive devices, tablets, digital visualization

Credits

FirmRoleNote
Unified Field Media Design & Software Designed all interactive programs, systems, and device interfaces for the immersive theatrical experience; created by David Byrne and Mala Gaonkar (individuals, not firms)

Description

Visitors move through four rooms of neuroscience-inspired experiments exploring how personal biases influence moral behavior and perception. The run at Menlo Park continued through March 31, 2017; the experience later had additional runs at other venues, including Pace Gallery in New York in 2018.

Sources