The Experiential Design Index

Arabesque — Storefront for Art and Architecture

"Arabesque," an exhibition by artist Rayyane Tabet at Storefront for Art and Architecture in New York, ran January 23–April 18, 2020, with graphic identity and a 93-foot facade supergraphic by Morcos Key; it was a finalist in the Communication Arts 2020 Design Competition, Environmental Graphics category.

VenueStorefront for Art and Architecture
Project typeTemporary Exhibition
StatusCompleted
Year completed2020
Technologiesvinyl supergraphic

Credits

FirmRoleNote
morcos-key Environmental Graphics & Wayfinding Exhibition graphic identity and 93-foot facade supergraphic

Description

The exhibition examined a speculative meeting between an American architect and a French historian over a century after their overlap at the École des Beaux-Arts, exploring decoration and ornamentation in the built environment. Morcos Key's contribution covered the graphic identity, promotional material, and the gallery's opaque gray facade displaying an Arabic transliteration of "arabesque" in vinyl.

Sources