Scholarship Tower / 1923 Club — Los Angeles Memorial Coliseum
DLR Group led a $315M, 1,000,000+ sq ft renovation of the historic Los Angeles Memorial Coliseum, including a new Scholarship Tower and 1923 Club whose custom graphics were designed in-house by DLR's Experiential Graphic Design studio; reopened August 2019.
| Venue | Los Angeles Memorial Coliseum |
|---|---|
| Project type | Major Renovation |
| Status | Completed |
| Year completed | 2019 |
Credits
| Firm | Role | Note |
|---|---|---|
| DLR Group | Architecture | |
| DLR Group | Environmental Graphics & Wayfinding | In-house Experiential Graphic Design team; the 1923 Club atop the new Scholarship Tower features custom graphics telling USC Trojans accomplishments, significant Coliseum events, and Los Angeles history. |