American Outpost Visitor Experience — James B. Beam Distilling Co.
The American Outpost visitor experience at James B. Beam Distilling Co. in Clermont, Kentucky, reopened in 2022 after a multi-million-dollar campus renovation; creative direction and brand strategy were by LOVE, with architecture by Bergmeyer, lighting design by Hartranft Lighting Design, and environmental graphics by Geograph Industries.
| Venue | James B. Beam Distilling Co. |
|---|---|
| Project type | Major Renovation |
| Status | Completed |
| Year completed | 2022 |
| Technologies | interactive retail, multi-sensory tour stations |
Credits
| Firm | Role | Note |
|---|---|---|
| love-creative | Interpretive Planning | Creative direction and brand experience strategy for the campus overhaul |
| bergmeyer | Architecture | Architectural design of the American Outpost visitor center, Fred B. Noe Distillery VIP experience, and The Kitchen Table restaurant |
| geograph-industries | Environmental Graphics & Wayfinding | |
| hartranft-lighting-design | Lighting Design |
Description
The renovation reimagined the distillery's 400-acre visitor campus, including the American Outpost check-in and interactive retail experience, a six-stage multi-sensory bourbon-making tour where guests fill their own barrels and bottles, the Fred B. Noe Distillery VIP experience, and The Kitchen Table restaurant and bourbon bar. Named the Retail Design Institute's 2022 Store of the Year. OJB Landscape Architecture is also credited (landscape architecture) but has no corresponding role in the current vocabulary; omitted from credits per the no-new-vocab-value rule and logged as a gap.