Jack Daniel's Distillery Visitor Center — Jack Daniel's Distillery
The Jack Daniel's Distillery Visitor Center in Lynchburg, Tennessee opened June 26, 2000, designed by HOKe (a themed-environment offshoot of HOK) with a Postmodern design referencing Tennessee's rural vernacular building traditions, including a truss roof sheathed with barrel-slat-like planks.
| Venue | Jack Daniel's Distillery |
|---|---|
| Project type | New Building |
| Status | Completed |
| Year completed | 2000 |
Credits
| Firm | Role | Note |
|---|---|---|
| HOK | Architecture | Designed under HOKe, HOK's themed-environment design studio (active 1995 through the early 2000s), not HOK's core practice. |
Description
The Visitor Center serves as the gateway for tours of the Jack Daniel's Distillery, housing a theater, retail space, and displays on barrel-making and whiskey production. It has since been supplemented by additional visitor-facing installations on the distillery grounds, including Barrel House 1-14 (2016) and the White Rabbit Bottle Shop (c. 2015).