"Fueled by Passion" (Driven to Win: Racing in America) — The Henry Ford Museum of American Innovation
"Fueled by Passion," a 15-minute immersive media experience within the "Driven to Win: Racing in America presented by General Motors" exhibition at the Henry Ford Museum of American Innovation in Dearborn, Michigan, opened March 27, 2021, produced by BRC Imagination Arts.
| Venue | The Henry Ford Museum of American Innovation |
|---|---|
| Project type | New Exhibition |
| Status | Completed |
| Year completed | 2021 |
| Technologies | multi-channel audio (78 speakers), acoustically transparent screens |
Credits
| Firm | Role | Note |
|---|---|---|
| BRC Imagination Arts | Media Design & Software | Strategic planning, story and concept development, design detail, architectural coordination, schematic design, immersive media production, production, installation and integration, and technical programming and training for the 15-minute immersive media experience. |
Description
The experience follows five racing teams across disciplines (IndyCar, NASCAR pit crew, Pikes Peak, Top Fuel drag racing, and Bonneville land-speed racing), using a multi-channel audio system with 78 individually tuned speakers; won a 2022 MUSE Creative Award (Platinum, Experiential/Immersive).
Sources
- https://www.brcweb.com/project/fueled-by-passion-the-henry-ford/
- https://www.thehenryford.org/explore/blog/the-making-of-fueled-by-passion-behind-the-scenes-of-driven-to-win
- https://www.prweb.com/releases/driven-to-win-racing-in-america-presented-by-general-motors-to-open-march-27th-inside-henry-ford-museum-of-american-innovation-882746774.html