The Experiential Design Index

Guy V. Lewis Development Facility Renovation (Phase II) — TDECU Stadium

DLR Group's architecture and in-house experiential graphic design teams completed a 10,000 sq ft renovation of the University of Houston's Guy V. Lewis Development Facility in 2024, building a bespoke Air Jordan-branded environment for the men's and women's basketball programs.

VenueTDECU Stadium
Project typeMajor Renovation
StatusCompleted
Year completed2024
Technologiesdigital signage

Credits

FirmRoleNote
DLR Group Architecture 10,000 sq ft team-level renovation, locker room suites, recovery/wellness and nutrition spaces
DLR Group Environmental Graphics & Wayfinding In-house Experiential Graphic Design studio; bespoke Air Jordan-branded environment integrating Jordan Brand legacy with Houston Basketball identity, geometric wall/ceiling graphics, digital player-ID screens, and a curated "Wall of Jordans" sneaker display.

Sources