The Experiential Design Index

The Circle Room — Grand Ole Opry House

The Circle Room, a custom-built theater and reconfigurable event space that opens the Grand Ole Opry House backstage tour in Nashville, Tennessee, debuted in July 2019, designed and produced by BRC Imagination Arts as the capstone of a $12 million Opry House expansion.

VenueGrand Ole Opry House
Project typeInstallation
StatusCompleted
Year completed2019
Technologiesprojection on string curtains, 23.1 surround sound, reconfigurable theater/event space

Credits

FirmRoleNote
BRC Imagination Arts Content Production Conceived, designed, and produced the Circle Room and Lobby experiences and the 11-minute immersive film hosted by Garth Brooks and Trisha Yearwood.
nyxdesign Lighting Design Lighting design, ~400 fixtures
clearwing-systems-integration AV Integration Lighting fixture supply and systems integration

Description

The 11-minute immersive film, hosted by Garth Brooks and Trisha Yearwood, introduces guests to the Opry's history before the space reconfigures into a VIP lounge and event venue.

Sources