Graceland Mobile Tour — Graceland
The Graceland Mobile Tour, an iBeacon-enabled iPad guided-tour app for Elvis Presley's Graceland mansion, launched in Memphis, Tennessee during Elvis Week in August 2014; developed and designed by Unified Field.
| Venue | Graceland |
|---|---|
| Project type | Installation |
| Status | Completed |
| Year completed | 2014 |
| Technologies | iPad app, iBeacon, QuickTime VR panoramas, augmented reality |
Credits
| Firm | Role | Note |
|---|---|---|
| Unified Field | Media Design & Software | iPad tour app with iBeacon-based location content |
Description
The app delivers location-based audio, video, and archival photo content as visitors move through the mansion and grounds, including 360-degree panoramic views of normally restricted rooms, an augmented-reality "Elvis Photobomb" camera tool, and trivia. Content is available in nine languages and narrated by John Stamos.