Ford Rouge Factory Tour & "Manufacturing Innovation" Theater — Ford Rouge Factory
Ford Rouge Factory Tour, a visitor attraction at the Ford Rouge Factory in Dearborn, Michigan, opened in 2004 as part of the factory's centennial transformation, with the "Manufacturing Innovation" theater experience designed by BRC Imagination Arts.
| Venue | Ford Rouge Factory |
|---|---|
| Project type | New Building |
| Status | Completed |
| Year completed | 2004 |
| Technologies | 360-degree projection mapping, interactive industrial robots |
Credits
| Firm | Role | Note |
|---|---|---|
| BRC Imagination Arts | Exhibit Design | Strategic planning, concept development, design, production, immersive media production, interactive design, installation, integration, and programming and technical training for the factory tour and "Manufacturing Innovation" theater. |
| william-mcdonough-and-partners | Architecture | Sustainable green-roof/building-design collaboration (10.4-acre living roof); named in BRC's own project description and this record's description field. |
Description
The tour showcases the Rouge Factory's transformation into a sustainable manufacturing model, including a 10.4-acre green roof — the largest living roof in the world at opening — with sustainability design guided by architect William McDonough. The "Manufacturing Innovation" theater uses 3D projection mapping and interactive robots to show F-150 aluminum truck production.