Edge Immersive Experience — Edge
A multi-sensory reimagining of the indoor observation-deck experience at Edge at Hudson Yards, designed by Journey, Moment Factory, and SOFTLab for operator Hudson Yards Experiences, opened in New York City in 2026.
| Venue | Edge |
|---|---|
| Project type | Installation |
| Status | Completed |
| Year completed | 2026 |
| Technologies | projection mapping, interactive lighting, kinetic installation |
Credits
| Firm | Role | Note |
|---|---|---|
| Moment Factory | Media Design & Software | One of three studios (with Journey and SOFTLab) commissioned by Hudson Yards Experiences to design and install next-generation immersive exhibits spanning Edge's indoor footprint from 4th-floor entry to the 100th-floor sky deck — light, color, and motion installations including Pulse, Kaleidoscope, Infinite City, and Crystal Cave, replacing the venue's original 2020 "Journey to Edge" entry sequence. |
| softlab | Media Design & Software | New York City design studio (below the 3-project bar). |
| journey-agency | Exhibit Design | "Multidimensional agency Journey"; no exact firm-name/identity confirmation beyond press coverage (below the 3-project bar). |