Coach Concept Shop — Coach Concept Shop at Macy's Herald Square
A 1,930 sq ft Coach concept shop-in-shop at Macy's Herald Square in New York, designed by OMA and opened October 2012, features interactive media storytelling surfaces designed by AV&C that double as fitting-room mirrors.
Credits
| Firm | Role | Note |
|---|
| AV&C |
Media Design & Software |
Interactive media surfaces doubling as shoppers' mirrors |
| oma |
Architecture |
|
| slanted-studios |
Content Production |
"Slanted Studios produced some of our favorite content for the piece" per AV&C's own project page; exact scope of contribution unspecified. .
|
Sources