SuperReal — Cipriani 25 Broadway
SuperReal, an immersive digital art experience by Moment Factory built into the landmarked Cipriani 25 Broadway event venue in Lower Manhattan, New York, opened August 2019.
| Venue | Cipriani 25 Broadway |
|---|---|
| Project type | Installation |
| Status | Completed |
| Year completed | 2019 |
| Technologies | projection mapping, interactive visuals, motion sensing, architectural lighting |
Credits
| Firm | Role | Note |
|---|---|---|
| Moment Factory | Media Design & Software | 360-degree projection mapping, interactive visuals, architectural lighting, and immersive sound across five virtual realms; permanently integrated seventeen high-resolution laser projectors into the landmarked interior. |
Description
Produced in partnership with venue operator Cipriani, SuperReal transforms the 12,000-square-foot Great Hall of the former Cunard Building — a neo-Renaissance landmark with 30-foot vaulted ceilings — into a 45-minute, five-scene journey using 360-degree projection mapping, mirrored floors, interactive visuals that respond to visitor movement, and immersive sound. The installation's projection and lighting infrastructure was permanently built into the historic interior; the ticketed experience has run in recurring seasonal editions since its 2019 debut.