The Experiential Design Index

The Selig Experience — American Family Field

The Selig Experience, a multimedia tribute to former Milwaukee Brewers owner and MLB commissioner Bud Selig at American Family Field in Milwaukee, Wisconsin, opened in 2015, created by BRC Imagination Arts.

VenueAmerican Family Field
Project typeInstallation
StatusCompleted
Year completed2015
Technologiesmultimedia presentation, three-dimensional projection/hologram effect

Credits

FirmRoleNote
BRC Imagination Arts Content Production Story and concept development, design, immersive media production, fabrication, technical systems, and installation for the multimedia tribute exhibit.

Description

Located on the ballpark's Loge Level, the free exhibit tells the story of Selig bringing Major League Baseball back to Milwaukee and building the stadium, culminating in a three-dimensional encounter with Selig inside a reproduction of his County Stadium office.

Sources