Las Vegas Raiders' Allegiant Stadium Tour — Allegiant Stadium
Las Vegas Raiders' Allegiant Stadium Tour, an experiential stadium tour at Allegiant Stadium in Las Vegas, Nevada, opened in 2021, designed by BRC Imagination Arts.
| Venue | Allegiant Stadium |
|---|---|
| Project type | Installation |
| Status | Completed |
| Year completed | 2021 |
| Technologies | immersive media |
Credits
| Firm | Role | Note |
|---|---|---|
| BRC Imagination Arts | Content Production | Story and concept development, design, immersive media production, production, technical systems, installation and integration, and guide training for the stadium tour. |
Description
The tour immerses guests in Raiders history and fan culture, serving as both a non-game-day revenue generator and an introduction to the global Raider Nation fan base; named USA Today's #3 Best New Attraction of 2021.