2+U Environmental Graphics and Wayfinding — 2+U
2+U, a mixed-use office tower and public plaza in downtown Seattle developed by Skanska Commercial Development, opened in 2021 with environmental graphics and wayfinding designed by Studio Matthews for architect Pickard Chilton.
| Venue | 2+U |
|---|---|
| Project type | Installation |
| Status | Completed |
| Year completed | 2021 |
| Technologies | environmental graphics, wayfinding signage |
Credits
| Firm | Role | Note |
|---|---|---|
| Studio Matthews | Environmental Graphics & Wayfinding | Visual language and wayfinding for the public plaza and urban village, developed from the 2+U logo's plus sign; Principal Kristine Matthews, Project Lead Nicole Fischetti, Designer Matt Cole |
| pickard-chilton | Architecture | |
| CREO Industrial Arts | Fabrication |
Description
Studio Matthews created a playful visual language for the "urban village" at street level, taking the plus sign from the 2+U logo and using it both visually and conceptually to unify signage across the public plaza and office towers above, turning what could have been purely regulatory boundary markers into welcoming wayfinding. This was named 1 of 4 honorees in Communication Arts' 62nd Design Annual (2021), Environmental Graphics category.