The Experiential Design Index

Firms Working In Master Planning

Unranked roundup — fewer than 8 firms have enough eligible activity in this window to hold a rank, so a ranking would be a false signal. Listed alphabetically instead.

Score = 1.0 per eligible project completed this year or last, 0.75 for 2–3 years ago, 0.5 for 4–5 years ago, +0.1 per independently-sourced project (capped at +0.5/firm). Eligible: status: completed projects with year_completed in the trailing 5 years. Ties broken by most recent status_verified date. See About for the full methodology.

Counts reflect the work this index has recorded, not a census of any firm's total output — coverage depth varies by firm — and a position here implies no judgment of design quality.

FirmHQEligible projects
Crafted Action Philadelphia, PA Golden Anniversary Campus Transformation (2026), Great Futures Gallery (2024), SimpleTire Headquarters Experience Design (2024)
Lord Cultural Resources Toronto, True The National WWII Museum — Road to Victory Master Plan (2023)
PGAV Destinations St. Louis, MO Jewels of the Sea: The Jellyfish Experience (2025)
Reich+Petch Toronto, ON Toronto Holocaust Museum core exhibits (2023), Delaware Museum of Nature & Science Renovation (2022)