The Experiential Design Index
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Largest Reach: Combined Venue Visitorship

Ranked by combined published annual attendance of distinct venues hosting the firm's 2021–2026 work. The 10 highest-scoring firms hold a numbered rank; 44 more firms with eligible activity are listed below the table.

Sums each venue's published annual attendance figure once per firm (distinct venues, not per project), over venues hosting the firm's completed trailing-5-year work where the firm holds a design-discipline credit in a role it offers standalone. Published figures only -- venues without a published figure count zero, and figures come from different reporting years. Ties broken by most recent status-verification date.

Counts reflect the work this index has recorded, not a census of any firm's total output — coverage depth varies by firm — and a position here implies no judgment of design quality.

RankCombined visitors/yr FirmHQCounted venues
116,616,200 Dimensional Innovations Overland Park, KS CPKC Stadium (11,500/yr), CSU Spur (100,000/yr), David Booth Kansas Memorial Stadium (321,939/yr), Kansas City International Airport (12,126,500/yr), Ronald Reagan Presidential Library & Museum (239,868/yr), State Fair of Texas (2,020,064/yr), The Children's Museum of Indianapolis (1,205,198/yr), Zoo Knoxville (591,131/yr)
212,665,045 PGAV Destinations St. Louis, MO Acrisure Stadium (535,045/yr), EPCOT (12,130,000/yr)
310,476,000 Studio Matthews Seattle, WA Griffin Museum of Science and Industry (1,476,000/yr), Seattle Waterfront Park (9,000,000/yr)
44,230,677 HealyKohler Design Washington, DC Florida Museum of Natural History (255,667/yr), Korean War Veterans Memorial (3,975,010/yr)
53,937,025 RLMG Watertown, MA Academy Museum of Motion Pictures (700,000/yr), Carnegie Science Center (476,000/yr), Florida Museum of Natural History (255,667/yr), Griffin Museum of Science and Industry (1,476,000/yr), National WWI Museum and Memorial (1,000,000/yr), The Watershed (29,358/yr)
63,652,000 Luci Creative Lincolnwood, IL California Science Center (1,700,000/yr), Carnegie Science Center (476,000/yr), Griffin Museum of Science and Industry (1,476,000/yr)
73,411,384 Reich+Petch Toronto, ON Great Lakes Museum (27,000/yr), London Children's Museum (88,000/yr), National Museum of American History (2,100,000/yr), Royal Aviation Museum of Western Canada (67,026/yr), Royal Ontario Museum (1,100,000/yr), The Watershed (29,358/yr)
83,338,382 Available Light Boston, MA Academy Museum of Motion Pictures (700,000/yr), El Paso Children's Museum (La Nube) (280,000/yr), Kentucky Derby Museum (258,382/yr), National Museum of American History (2,100,000/yr)
93,223,684 Ideum Corrales, NM California Science Center (1,700,000/yr), International UFO Museum and Research Center (220,000/yr), Museum of Fine Arts, Boston (971,000/yr), New Mexico Museum of Natural History & Science (256,684/yr), Valles Caldera National Preserve — Volcano Discovery Center (76,000/yr)
102,875,806 Eos Lightmedia Vancouver, BC Burnaby Village Museum (227,600/yr), California Science Center (1,700,000/yr), Science World (675,206/yr), The People's House - A White House Experience (273,000/yr)

Also active in this category

Firms with eligible activity in the window that fall outside the ranked table — fewer than 2 eligible projects, or a score below the top 10. Listed alphabetically, not ranked.

FirmHQCounted venues
Anita Jorgensen Lighting Design New York, NY Library of Congress (Thomas Jefferson Building) (883,757/yr)
Ayers Saint Gross Baltimore, MD Missouri Botanical Garden (1,100,000/yr), National Aquarium (1,100,000/yr)
Belle & Wissell, Co. Seattle, WA Griffin Museum of Science and Industry (1,476,000/yr)
Bluecadet Philadelphia, PA Academy Museum of Motion Pictures (700,000/yr), Cleveland Museum of Art (800,000/yr), Museum of Fine Arts, Boston (971,000/yr)
C&G Partners New York, NY National Museum of the American Indian, George Gustav Heye Center (239,435/yr)
CambridgeSeven Cambridge, MA U.S. Marshals Museum (47,700/yr), Virginia Aquarium & Marine Science Center (600,000/yr)
Cortina Productions McLean, VA California Science Center (1,700,000/yr), El Paso Children's Museum (La Nube) (280,000/yr), The People's House - A White House Experience (273,000/yr)
Design I/O Petaluma, CA Cleveland Museum of Art (800,000/yr)
Evidence Design Brooklyn, NY California Science Center (1,700,000/yr)
EwingCole Philadelphia, PA National Museum of American History (2,100,000/yr), National Museum of the American Indian, George Gustav Heye Center (239,435/yr)
Fisher Marantz Stone New York, NY Academy Museum of Motion Pictures (700,000/yr)
Frederick Fisher and Partners Los Angeles, CA Natural History Museum of Los Angeles County (1,200,000/yr)
Gehry Partners, LLP Los Angeles, CA Philadelphia Museum of Art (649,204/yr)
Gensler San Francisco, CA The People's House - A White House Experience (273,000/yr)
Glowbox Portland, OR Oregon Museum of Science and Industry (1,025,870/yr)
Gyroscope, Inc. Oakland, CA El Paso Children's Museum (La Nube) (280,000/yr)
HNTB Corporation Kansas City, MO David Booth Kansas Memorial Stadium (321,939/yr)
Isometric Studio Brooklyn, NY Toledo Museum of Art (383,685/yr)
Jack Rouse Associates Cincinnati, OH Louisville Slugger Museum & Factory (326,595/yr), State Fair of Texas (2,020,064/yr)
Lord Cultural Resources Toronto, True Royal Ontario Museum (1,100,000/yr)
Metcalfe Architecture & Design Philadelphia, PA National Constitution Center (132,000/yr)
Moment Factory Montréal, QC Science World (675,206/yr)
Monadnock Media Hatfield, MA National Museum of African American History and Culture (1,092,552/yr)
OMSI Creative Services Portland, OR Oregon Museum of Science and Industry (1,025,870/yr)
Pentagram New York, NY Philadelphia Museum of Art (649,204/yr)
Populous Kansas City, MO Sphere (1,300,000/yr)
Proun Design Somerville, MA Library of Congress (Thomas Jefferson Building) (883,757/yr), Reginald F. Lewis Museum of Maryland African American History & Culture (29,648/yr)
Ralph Appelbaum Associates New York, NY Museum of the Moving Image (311,000/yr), National WWI Museum and Memorial (1,000,000/yr), The People's House - A White House Experience (273,000/yr)
Schuler Shook Chicago, IL The Children's Museum of Indianapolis (1,205,198/yr)
Sitara Systems Las Vegas, NV Cleveland Museum of Art (800,000/yr)
Skidmore, Owings & Merrill Chicago, IL The High Line (7,600,000/yr)
Snøhetta Brooklyn, NY Blanton Museum of Art (260,899/yr), El Paso Children's Museum (La Nube) (280,000/yr)
Solid Light Louisville, KY Kentucky Derby Museum (258,382/yr), National Baseball Hall of Fame and Museum (236,406/yr)
Studio Joseph New York, NY Natural History Museum of Los Angeles County (1,200,000/yr), The Valentine (25,000/yr)
Taylor Studios Rantoul, IL National WWI Museum and Memorial (1,000,000/yr), Pokagon State Park (741,612/yr)
Technical Artistry New York, NY National WWI Museum and Memorial (1,000,000/yr)
The Design Minds Fairfax, VA Museum of the Bible (453,000/yr)
The Urban Conga Brooklyn, NY Ackland Art Museum (46,405/yr)
Tillotson Design Associates New York, NY The High Line (7,600,000/yr)
Trivium Interactive Boston, MA Museum of the Bible (453,000/yr)
Unified Field Brooklyn, NY National Museum of American History (2,100,000/yr)
Upswell Portland, OR Library of Congress (Thomas Jefferson Building) (883,757/yr)
WHY Architecture New York, NY Academy Museum of Motion Pictures (700,000/yr)
Wondercabinet Interpretive Design, Inc. Lexington, MA Cape Lookout National Seashore Beaufort Visitor Information Center (552,786/yr)