Second Story

Also known as: Second Story Interactive Studios

Founded 1994; acquired by SapientNitro in 2012 and became part of Publicis following Publicis's 2015 acquisition of Sapient. In 2020 Publicis realigned Second Story's talent, capabilities, and work into Razorfish (Adweek, 2020-07). As of this check, secondstory.com redirects to razorfish.com/second-story/, and current Razorfish case-study pages credit work to "Second Story, part of Razorfish" rather than to Second Story as a standalone firm — evidence of a fully absorbed sub-brand/team rather than an independently operating studio. (verified 2026-07-18)

Second Story was a Portland, Oregon interactive design studio founded in 1994 by Brad Johnson and Julie Beeler, known for narrative-driven interactive media and exhibit installations for museums, cultural institutions, and brands. Acquired by SapientNitro in 2012 and folded into Publicis Sapient in 2015, its talent and work were realigned into Razorfish in 2020, where its projects are now credited as "Second Story, part of Razorfish."

Projects (22)

Sources

• https://en.wikipedia.org/wiki/Second_Story_Interactive_Studios
• https://www.adweek.com/agencyspy/publicis-groupe-agencies-including-digitas-publicis-sapient-went-through-layoffs-this-week/
• https://www.razorfish.com/work/world-of-coca-cola/