Apeiro Design
Also known as: Auerbach Pollock Friedlander, Auerbach Glasow, Auerbach + Associates
ActiveAuerbach Pollock Friedlander and sister firm Auerbach Glasow rebranded as Apeiro Design in July 2023, marking the practice's 50th anniversary; per the firm's own site (apeirodesign.com) it remains active with 30+ staff across four offices as of this check. Theatre-consulting credits in this index (SFJAZZ Center, Mondavi Center, Zankel Hall, Writers Theatre) predate the rebrand and were delivered under the Auerbach Pollock Friedlander name. (verified 2026-07-19)
Apeiro Design — founded in 1972 in San Francisco as Auerbach + Associates and long operating as Auerbach Pollock Friedlander — is a theatre planning and audiovisual/technical consulting firm serving performing arts centers, concert halls, and cultural venues nationally, rebranded to its current name in 2023 after 50 years of practice.
| Headquarters | San Francisco, CA |
|---|---|
| Other offices | New York, NY; Minneapolis, MN; Washington, DC |
| Founded | 1972 |
| Roles | Technical Consulting / Owner's Representation |
| Website | https://apeirodesign.com |
Projects (4)
| Project | Venue | Role | Year |
|---|---|---|---|
| Writers Theatre | Writers Theatre | Technical Consulting / Owner's Representation | 2016 |
| SFJAZZ Center (Miner Auditorium & Building AV Systems) | SFJAZZ Center | Technical Consulting / Owner's Representation | 2013 |
| Judy and Arthur Zankel Hall | Judy and Arthur Zankel Hall | Technical Consulting / Owner's Representation | 2003 |
| Mondavi Center for the Performing Arts AV Systems | Robert and Margrit Mondavi Center for the Performing Arts | Technical Consulting / Owner's Representation | 2002 |
Sources
- https://apeirodesign.com/about/
- https://www.auditoria-magazine.com/news/design/auerbach-pollock-friedlander-and-auerbach-glasow-rebrand-to-apeiro-design.html
- https://www.livedesignonline.com/sfjazz-opens-auerbach-pollock-friedlander-theatre-consultants
- https://bbinet.com/works/the-robert-and-margrit-mondavi-center-for-the-performing-arts/