2x4
ActiveCredited on the Princeton University Art Museum's new building (2025); active current client roster and team pages on its own site. (verified 2026-07-19)
2x4 is a New York-based graphic design and brand strategy studio founded in 1994 by Michael Rock, Susan Sellers, and Georgianna Stout, working on identity, environmental graphics, and wayfinding for cultural and commercial clients, with a satellite studio in Beijing.
| Headquarters | New York, NY |
|---|---|
| Other offices | Beijing |
| Founded | 1994 |
| Roles | Environmental Graphics & Wayfinding |
| Website | https://2x4.org |
Projects (6)
| Project | Venue | Role | Year |
|---|---|---|---|
| Princeton University Art Museum | Princeton University Art Museum | Environmental Graphics & Wayfinding | 2025 |
| The Broad (including Broad Plaza) | The Broad | Environmental Graphics & Wayfinding | 2015 |
| Hypar Pavilion and Lincoln Ristorante | Lincoln Center for the Performing Arts | Environmental Graphics & Wayfinding | 2010 |
| Lincoln Center Public Spaces / Infoscape | Lincoln Center for the Performing Arts | Environmental Graphics & Wayfinding | 2010 |
| Alice Tully Hall Renovation | Alice Tully Hall | Environmental Graphics & Wayfinding | 2009 |
| The Juilliard School Expansion | The Juilliard School | Environmental Graphics & Wayfinding | 2009 |